Subscription cost depends on location count; revenue-share cost depends on the revenue subject to that fee. At an illustrative 10%, $5,000 in monthly program revenue costs $500 in revenue share, compared with $499 for one location's membership. Subscription examples exclude messaging overages, optional setup, payment processing and applicable tax.
The two models, in plain terms
A revenue-share platform charges a percentage of the gross revenue moving through your loyalty program — memberships, packages, drops, gift cards. In this category the share commonly runs 5-15%. Sometimes it's called a rev share. Sometimes it's buried in a payment-processing markup so the percentage never shows up on an invoice. Same model either way: your bill is indexed to your revenue.
Loyalty Flow membership is $499/month for the first location and $399/month for each additional location in the same organization. Each paid location includes 1,000 SMS segments and 10,000 accepted outgoing email recipients per subscription month. Overages use the organization's prepaid messaging balance at $0.04 per provider-billed SMS segment and $0.003 per accepted email recipient.We take no percentage of your program revenue — membership dollars, drop sales, and gift cards are yours. Processing fees go to Stripe or Payroc directly, with nothing added on top. Full plan detail is on the pricing page, and the program mechanics are on how it works.
The math at three revenue levels
Three illustrative program-revenue levels. The rev-share column uses the 5-15% range common in the category. The effective rates are simple division — Loyalty Flow's flat fee as a percentage of that month's program revenue. No other assumptions.
| Monthly program revenue | Rev-share platform (5-15%) | Loyalty Flow · 1 location ($499) | Loyalty Flow · 3 locations ($1,297) |
|---|---|---|---|
| $5,000 | $250–$750 every month | $499 · 10.0% effective | $1,297 · 25.9% effective |
| $15,000 | $750–$2,250 every month | $499 · 3.3% effective | $1,297 · 8.6% effective |
| $40,000 | $2,000–$6,000 every month | $499 · 1.2% effective | $1,297 · 3.2% effective |
Effective rate = subscription divided by total monthly program revenue for the organization. Revenue and the 5–15% revenue-share range are illustrative. Subscription examples exclude messaging overages, optional setup, payment processing and applicable tax.
At $5,000 a month, an illustrative 5% revenue share is $250, below the one-location subscription. At $15,000 a month, the one-location subscription is 3.3% effective, while the three-location subscription is 8.6% effective. Location count, messaging usage and your actual vendor terms determine the complete comparison.
Where the lines cross
At an illustrative 10%, the one-location subscription crossover is $4,990 in monthly program revenue, before usage and other excluded costs. For three locations, it is $12,970. A higher messaging bill moves that crossover upward.
Year one vs year three
At the current rates, one location's subscription is $5,988 per year; three locations total $15,564 per year. Location or contract changes can change membership; messaging usage can change the total bill. Subscription examples exclude messaging overages, optional setup, payment processing and applicable tax.
The rev share grows with the program. Hold the same 10% assumption: a program at $5,000 a month pays $6,000 that year. Grow it to $15,000 a month by year three and the software bill is $18,000 a year — a bigger bill precisely because you did the work. Nothing about the software changed. Only your success did.
The honest case for a revenue share
There is one. If your program is tiny and you want zero commitment, a percentage is close to free when nothing happens — $5,000 a month at the bottom of the range is $250, cheaper than either of our plans. If you're not sure you'll ever run a drop or sell a membership, that's a rational way to test.
The problem is what happens next. The percentage stops being defensible at the exact moment the program starts working, because the fee is indexed to the outcome, not the service. Serving a clinic doing $40,000 a month doesn't cost a software platform meaningfully more than serving one doing $5,000. The percentage doesn't price the software — it prices you. I've written the longer version of that argument in why we'll never take a revenue share and the cut everywhere else.
One disclosure, so you can weigh this page properly: I sell the flat-fee side of this argument. I'm also an operator — Loyalty Flow runs every day at my own clinic in Sioux City, Iowa. Since we moved to weekly drops, our average Tuesday is up roughly 38% on a same-month basis. That's one owner's clinic, not a benchmark. But it's why the model matters to me: if a percentage platform had been sitting on that recovery, the software bill would have grown with every Tuesday we fixed.
— Robbie
Questions operators actually ask
Membership is $499/month for the first location and $399/month for each additional location in the same organization. It is month-to-month with cancellation at the end of the paid period and no prorated subscription refund. Your signed agreement controls any founding offer.
The full platform includes the branded patient apps and web app, clinic admin portal, points, tiers, rewards, drops, memberships, referrals and gift cards. Each paid location includes 1,000 SMS segments and 10,000 accepted outgoing email recipients per subscription month. Overages use the organization's prepaid messaging balance at $0.04 per provider-billed SMS segment and $0.003 per accepted email recipient. Optional setup is quoted by scope and shown separately in your agreement. Clinics can decline paid setup.
Processing is separate from the software fee under either model. With Loyalty Flow you connect Stripe or Payroc and their fees go to them directly — we add nothing on top. When you compare platforms, ask for the software percentage and the processing rate as two separate numbers, because some pricing bundles them together.
Each paid location includes 1,000 SMS segments and 10,000 accepted outgoing email recipients per subscription month. Overages use the organization's prepaid messaging balance at $0.04 per provider-billed SMS segment and $0.003 per accepted email recipient.
Loyalty Flow stores no PHI by design — loyalty data only. A BAA is available on request for clinics that want one anyway.
The first five clinics get their first three months waived, founder pricing locked for life, white-glove onboarding included, and a direct line to the founder. All five spots are open, and they're hand-picked.